Turned a routine welcome packet into a branded experience that built pride, unity, and year-round parent engagement.

Bronx Lighthouse Charter School is organized into four “Crews,” a system that builds identity and teamwork among students. We were asked to reimagine their standard welcome kit and make it something families would actually connect with. Our team at Reactor developed a bold nautical design language inspired by the school’s lighthouse identity. Each Crew received a color-coded, die-cut folder revealing its team color through the logo, along with a tailored welcome brochure and an interactive calendar designed to live at home. The result was a cohesive, spirited system that matched the pride students already felt and brought parents into the experience from day one.